Master Accounts are an innovative concept in the distribution of email newsletters.

Unlike standard e-Newsletter platforms ONLY a Master Account platform like Email Fleet's allows the addition of Sub Accounts. Why should that be important to your business?

Simply put, Master Accounts offer a unique approach to e-Newsletter distribution in that it provides the distinctive ability to manage multiple accounts inside one account. This Parent/Child relationship account is mutually advantageous in a wide variety of business application scenarios:

A real estate brokerage firm wants to create an e-newsletter for it's agents, but they want the branding and certain content to be controlled by the brokerage firm.
A law firm wants to send different Sponsor Content for each department, but also wants to cross sell services by having content that goes to everybody within their database.
A manufacturer sells through a rep organization and wants to offer them their own newsletter, but with content about the manufacturers products. They also want to allow the reps to promote other products they sell. In addition, they want to allow each rep to have their own Masthead.
A distributor wants to send different messages to customers versus prospects, but also wants to send messages to all members of their database.
An accounting firm has ten offices and wants to deliver a newsletter branded to each office that also contains unique content about that office, as well as content about the firm in general.

Every industry has its own unique structure, so please give us a call so we can discuss your business and how this process could dramatically benefit your firm.

Master Account Key Features
Email Address is assigned to a Point of Contact (POC), which could be:
	a partner, a department, an office, a division, a client, a prospect, etc.
Each POC is basically a sub-account with the ability to set:
	Unique sign-in(s) to the Sponsor Center (for administration of sub-account)
	Unique masthead on newsletter to assist in branding name, company, division, etc.
	Unique links to Web Site
	Unique buttons that allow reader to easily Email the sub-account "Email Firm"
	Unique "Welcome Letters" delivered when a recipient is added to the database
	Unique disclaimers allowing customization for firm or industry
	Unique sponsor content messages - up to six per newsletter
	Unique banner positions with the newsletter - top and tower positions
	Unique reports provide relevant and timely details about click-through activity and more
	Unique dashboard resident in computer system tray providing auto login to Sponsor Center, reports and more.
	Unique Email Radar messages for data mining and targeted marketing
	Unique default Announcements & Banners
Example:
	Create one Master Account, but assign email addresses to POC departments (law firms, manufacturers, retailers)
	• Create unique mastheads, welcome letters, links to web site, disclaimers and 'Email Firm' button for each division
	• Assign up to six (one or two typical) announcement positions within the newsletter for each POC
	• Assign two banner positions for each POC
	Each time an email newsletter is delivered a unique masthead is presented i.e. "Friedman & Fuller, Law Firm Division", with its unique characteristics
Master Account Reporting (via Dashboard):
	No need to sign-in to Sponsor Center (automatic via Dashboard on Desktop - resident in System Tray)
	Analysis of consolidated activities with drill down to more detailed report data
	Determine which content and promotions are getting results
	Immediately launch Email Radar from Dashboard for targeted marketing
	Built-in reminder system provides critical, timely follow-up notification
	Dashboard is updated every two hours