Data Mining: Marketing to a Targeted Audience

Can creativity and productivity coexist?
As every company grows, it eventually experiences the day when it becomes obvious that it needs a marketing department. The reasons are usually due to either:

1) The lack of the sales department being able to produce enough specialized materials (in a consistent approved format) to meet the demands of the company's varied prospect and client base; or
2) The sales department not having the time to create and distribute material that doesn't immediately translate into meeting this month's sales quota.

In short, every company, including yours, needs an effective way of quickly, creating and distrbuting consistently branded information to groups of clients or prospects that offers a personal touch without requiring individual creation of every communication.

Imagine one of your prospects just became a client. Tomorrow afternoon, your secretary is sending an email out to all your prospects giving them an added incentive if they become a customer by Friday. With Email Radar's dynamic targeted marketing your new "client" will never see that email and you won't have to explain the terms of their agreement, because the status of that "prospect" was changed to "client" within the system and the emails are dynamically and automatically targeted to specific criteria you set in advance of being sent. Try doing that with a paper-based sales slick your secretary drops in the mailbox after spending hours labeling each one individually.

Imagine you want to offer a special invitation to only the Purchasing Managers within a specific industry segment for companies of a specific size, located within a unique geographic region. Email Radar's reduction and inclusion queries allow you to quickly pull the exact point-of-contact information from your database and deliver "for your eyes only" information. Now you can distribute new pricing updates to select groups, like sales people or premium tier distributors and not blindly to every person or company in your records (and best of all you don't have to hand pick them every time.) Save groups by criteria you select.

Email Radar was built exclusively for individuals, business and associations that want a powerful, yet easy to use email marketing tool. Plain text or HTML graphics, we've packed in only the features you'll actually use and none of the bloat you don't.